The Gerkens® Sweety Range makes it possible for chocolate beverage producers to hit the sweet spot for consumers who want it all:
Less sugar, natural reduction, and great taste.
Sugar reduction is leading a new era of beverage innovation
In 2021 over 2/3rds of EMEA consumers have made a conscious effort to follow a healthier diet.
COVID-19 adds new urgency for healthier diets (+6pp vs 2020) and many institutions, including the World Health Organization (WHO), suggest reducing sugar is key.
Sources: Cargill Proprietary Research 2021, 7000+ consumers across 10 EMEA countries; Cargill Insights Report, 2020
The rise of health-conscious consumers seeking natural solutions
“Natural ingredients” has been shown to be the most appealing claim on packaging for cocoa and chocolate products.
For the dairy drinks segment, 70% of EMEA consumers consider the lack of additional sweeteners to be the most important on the ingredient list.
Sources: Cargill Proprietary Research 2021, 7000+ consumers in 10 EMEA countries
While health-conscious, consumers still don’t want to sacrifice on taste
Taste is still the most important factor in purchase decisions for dairy drinks for 86% of EMEA consumers.
Chocolaty taste is the top taste attribute appreciated by consumers.
Sources: Cargill Proprietary Research 2021, 7000+ consumers across 10 EMEA countries; Cargill Proprietary Research 2022
Introducing the Gerkens® Sweety Range - game changing cocoa powders for the beverage market
The Gerkens® Cocoa Powder innovation enabling sugar reduction
Our 2 new Gerkens® cocoa powders are targeted to enable 30% sugar reduction in the end application, in a natural way (without adding any sweeteners or artificial ingredients) and provide a nice chocolaty taste that is loved by consumers.
And our Gerkens® Cocoa Engineers have the capabilities to further tailor make powders targeted for sugar reduction based on customer requirements.*
*A tailor-made cocoa powder solution would require a business opportunity of 200 MT of that cocoa powder.
The Sweety Range
Low in bitterness but still maintaining a strong well balanced chocolaty flavour with a strong sweet perception by consumers.
- Adults approved the range.
- Kids liked it as well!
- High likability maintained for both Sweety powders in a 30% sugar reduced recipe vs. a full sugar reference.
Stronger in chocolate/cocoa flavour.
Stronger in creaminess and more mild (less outspoken).